Belgravia
Real estate
belgravia.com.ua/ Belgravia, a cottage complex named after one of London's most prestigious districts, is nestled in a pine forest along Zhytomyr Highway (Dmytrivka village, Kyiv-Sviatoshyn district). Homes range from 170 to 450 sqm, with a gated territory and private infrastructure. The previous website failed to match the complex's caliber and did not convert expensive traffic into inquiries. The challenge was to build a landing page that sells premium suburban real estate without overwhelming the audience with complex interface solutions.
Task
Develop a turnkey conversion-focused landing page for premium cottage sales: from UX design to development, analytics with UTM tracking, and advertising campaign setup. Increase targeted inquiry volume while maintaining interface simplicity and clarity for a conservative audience.
What was done
- Designed the landing page UX structure tailored to decision-making patterns in the premium suburban real estate segment: minimal distractions, visual content focus, and progressive information disclosure through tabs and accordions.
- Created a design in a restrained green-white palette with orange CTA accents that emphasizes the location's eco-friendliness and the complex's premium character without visual overload.
- Implemented tabbed navigation with sections for community life, construction, location, about the complex, advantages, and homes, allowing large volumes of information to be presented compactly without intimidating visitors with endless scrolling.
- Integrated a master plan with house types and floor plans, a gallery with real territory photography, and a 3D tour button for immersive exploration of the complex without an on-site visit.
- Built an "Options" block with two scenarios: custom order (construction to individual design) and installment from 50% down payment, each with its own CTA and dedicated inquiry form.
- Implemented an FAQ section via accordion components to address typical premium real estate buyer objections without cluttering the main page flow.
- Configured end-to-end analytics with UTM tagging across all advertising sources: Google Ads, Facebook Ads, contextual and display campaigns. Each form captures source, campaign, and keyword for channel performance evaluation.
- Deployed a micro-conversion tracking system to monitor audience behavior before form submission: master plan views, house type tab opens, 3D tour clicks, scroll-to-contacts, and installment calculator interactions.
- Set up advertising campaigns with phased optimization based on analytics data: audience adjustments, budget reallocation between channels, and A/B testing of landing blocks, delivering consistent conversion growth.
- Delivered mobile adaptation prioritizing speed and usability: sticky header with phone and chat, swipe-adapted tabs, and simplified navigation for comfortable browsing on any device.
- Provided ongoing technical support with conversion metric monitoring, content updates, and prompt response to advertising campaign results.
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