Sky Avenue
Sky Avenue is a new residential complex that needed a full-featured website presenting the property, apartment layouts, and an interactive viewing experience via Flatshow. The goal was not just to display attractive renders, but to build a funnel where every visitor gets maximum information and easily submits an inquiry.
Task
Develop a WordPress presentation website for a residential complex with Flatshow integration for interactive apartment selection, CRM connection, and lead duplication to the sales team's Telegram group. Deliver turnkey: prototyping, design, markup, development.
What was done
- Planned the site structure around the user journey from discovering the complex to submitting an inquiry.
- Designed from scratch to showcase the architecture and infrastructure of the complex.
- Built on WordPress with a custom theme and minimal plugin usage.
- Integrated Flatshow for interactive apartment selection with floor, area, and layout filtering.
- Configured lead submission to the developer's CRM with automatic duplication to a Telegram manager group.
- Ensured mobile-first markup prioritizing speed on mobile devices.
- Connected Google Analytics with form interaction and call button tracking.
- Ran A/B tests on key landing blocks to optimize conversion rates.
- Optimized images and renders without quality loss for fast loading.
- Launched technical support and rapid content updates throughout the sales cycle.
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