Tours to Chernobyl
Tours to Chernobyl is a tour operator organizing excursions to the Chernobyl Exclusion Zone for a Polish-speaking audience. The company needed a platform with a full booking system, a custom API, and automatic lead forwarding to a CRM for fast processing.
Task
Build a tour operator website on a custom PHP framework with an online tour booking system, a proprietary API for integrations, CRM lead forwarding, and support for multiple visit packages.
What was done
- Built a tour operator platform on a custom PHP framework tailored to excursion booking workflows.
- Developed a proprietary API connecting the frontend with the backend and external services.
- Implemented an online booking system with date, route, package, and group selection.
- Configured automatic lead forwarding to a CRM for instant processing by managers.
- Developed route pages with detailed descriptions of locations: Pripyat, Duga radar, Red Forest.
- Created a documentary-style design that immerses visitors in the atmosphere of the zone.
- Integrated a payment module for online prepayment during booking.
- Ensured multilingual support targeting a Polish-speaking audience.
- Configured funnel analytics from first visit to booking confirmation.
- Optimized site performance and completed SEO for tourism queries.
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