Soul Сatering

UXUIDesignWebMarketing
Soul Catering positions itself as Kyiv's most heartfelt catering service with a personalized approach to every event. The company needed two separate directions: a presentation website for catering services and an online food catalog on a separate subdomain.
Task
Develop the main catering agency website with an event portfolio and booking forms, plus an online menu catalog on a subdomain to showcase the food assortment. Set up cross-platform analytics for both.
What was done
  • Developed the main catering agency website with service, format, and menu presentations.
  • Created an online food assortment catalog on a separate subdomain with categorization and filtering.
  • Designed and built both platforms in a unified visual style.
  • Integrated booking forms and cost estimation tools for event-specific catering.
  • Built an event portfolio with photo galleries and client testimonials.
  • Set up end-to-end analytics across both platforms to track conversions and lead sources.
  • Ensured responsive layout with a focus on mobile users.
  • Optimized load speed and performance for both websites.
  • Completed SEO optimization for local search and commercial queries.
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Result
Two separate directions operate in parallel: the website generates catering event inquiries while the catalog showcases the food assortment for potential clients. End-to-end analytics showed steady growth in inquiries after launch. Both platforms were delivered turnkey by a web studio team.