Targeted and context advertising (PPC)

Google search advertising and paid social aimed at one outcome — enquiries at a predictable cost. We run both channels and show which one pays back.
Project order

What campaign management includes

We take the channel end to end: from campaign structure to reporting that shows the cost of an enquiry. The ad accounts stay yours, with access from day one.

Google search campaigns

Keyword research built around commercial intent, queries split into tight groups and junk traffic cut off with negatives. Bids managed to cost per enquiry, not to position.

Google AdsSearchNegatives

Shopping ads

Feed setup, monitoring of disapproved products and campaigns split by margin. For online stores this is usually the cheapest enquiry.

ShoppingMerchant CenterFeed

Paid social on Meta and TikTok

Interest, lookalike and customer-list audiences. Creatives produced in series so messages get tested rather than debated.

FacebookInstagramTikTok

Remarketing

Bringing back people who visited the site or engaged with an ad. Audiences split by depth of interest — an abandoned cart and a first visit need different messages.

RemarketingAudiences

Performance Max

Launched with control: segmented feed, poor placements excluded and a close watch that the campaign does not cannibalise branded traffic.

PMaxAutomation

Analytics and end-to-end reporting

Events and goals configured, ad accounts linked to your CRM. Reports show cost per enquiry and per deal by campaign, not just clicks.

GA4CRMReporting

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

How we work

We turn down projects where the budget cannot gather statistics, and we do not promise a specific number of enquiries before the first month of data.

Forecasts after data, not before

Before launch we give a range based on market bids and your niche. Precise figures appear after the first month, once there is data of your own.

Negative keywords matter more than bids

Half the saving in search advertising comes from cutting off irrelevant queries. We work on negatives weekly, not once at launch.

Advertising cannot rescue a weak landing page

If the page does not convert we say so before launch. Reworking the page is often cheaper than pouring traffic into a form nobody fills in.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.
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Why search and social work better together

When separate contractors run the channels, each shows its own slice of the picture and pulls budget toward itself. In one team the whole funnel is visible: where advertising created an enquiry and where it simply intercepted a customer who would have arrived from search anyway.

01

The ad accounts stay yours

Campaigns run from your own accounts and you have access from day one. Campaign history and accumulated audiences remain with you if our work together ends.

02

Analytics before launch, not after

Measurement first, budget second. Otherwise three months in nobody can say which campaigns actually earned money.

03

A weekly view, not a monthly report

You see changes on a weekly horizon and can intervene while the budget is still unspent.

How we launch campaigns

The first month is data collection, not instant results. The sequence exists so you do not pay for guesswork.

01

Brief and audit

We go through the product, the margin and the deal cycle, and review existing accounts and analytics. Often half the budget goes to queries that never produced an enquiry.

02

Measurement first

Events, goals and the CRM connection are configured before the first impression. Without them there is nothing to optimise — the algorithm does not know what counts as success.

03

Launch and data gathering

We start with controllable formats and test hypotheses one at a time. Weekly reviews show which groups and audiences stay and which are stopped.

04

Scaling

Once cost per enquiry is stable we put more budget behind what works and switch on automated strategies. After that it is a steady cycle of creative and landing-page tests.

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Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Web development

Websites, Landing page, E-commerce, APPS, PWA, Chatbots

SEO and SERM

ASO, GEO, Link building

Design and creativity

UX/UI, Advertising Creatives

Display Advertising

Youtube, Programmatic & Video, Banner Advertising

Web Analytics

Google Analytics 4, GTM, Looker Studio

Website SEO for Google and AI Search

Frequently asked questions about paid advertising

The questions that come up most often before a launch.

01

What is the minimum budget to start?

It depends on the cost per click in your niche. The principle is simple: a campaign has to gather enough data to optimise within a month. At the briefing we calculate that threshold for your category and say plainly if the budget falls short.

02

When will the first enquiries arrive?

First enquiries usually appear within days of launch. A predictable cost per enquiry, however, settles after roughly a month — that is how long the algorithm and we need to cut the combinations that do not work.

03

Do you work in our ad account or your own?

In yours. This matters: campaign history, audiences and statistics stay with you. If there is no account yet, we help set one up in your company's name.

04

How is this different from hiring a freelancer?

In the scope of what is included. Beyond the campaigns we take on measurement, the CRM connection and reporting on cost per deal. Analysts and designers sit in the same team, so creatives and landing pages do not wait in a queue.

05

What do your services cost?

The fee depends on the number of campaigns, the channels involved and the depth of analytics. It is separate from media spend and is fixed in the contract after the briefing.

06

Can we run search only, without paid social?

Yes, the channels are not tied together. But if search demand is exhausted we will show it in numbers — the decision to add social is then yours.

07

Our campaigns are already running but there are no results. What now?

We start with an audit of the account and the analytics. The usual causes are incorrect goals, missing negative keywords, different intents mixed into one campaign, and a landing page that does not match the ad.

08

Do you guarantee a number of enquiries?

No, and no agency can promise that honestly: the auction, the season and competitors' actions are outside our control. What we fix in the contract is the scope of work, transparent reporting and access to all the data.

Search and paid social advertising for business

Search and paid social: two channels, one funnel

Search advertising captures people already looking for your service. Paid social reaches those who have not thought about it yet but match the profile. On their own each channel hits a ceiling: search is limited by the volume of demand, social by creative fatigue. Together they cover both existing demand and the work of building it. Adcore has run both channels since 2014 and has completed more than 600 projects.

Search advertising on Google

  • search campaigns on commercial queries;
  • shopping ads for online stores;
  • remarketing to previous site visitors;
  • Performance Max with placement control;
  • dynamic campaigns for large catalogues.

Paid social advertising

  • Facebook and Instagram: interest, lookalike and customer-list audiences;
  • TikTok: short-video formats and a high tempo of hypothesis testing;
  • retargeting people who engaged with your content or site;
  • lead forms for niches where the site is longer than a conversation.

What you get beyond the campaigns themselves

Advertising without measurement is spending nobody can justify. So before launch we put analytics in order: events, goals, the link to your CRM. After that you see not clicks and impressions but the cost of an enquiry and of a deal, per channel.

What is usually reportedWhat we report
clicks and CTRnumber of enquiries and their cost
budget spentcost per deal and channel payback
campaign impressionswhich queries and audiences produced sales
a monthly reporta weekly view plus access to the ad account

What search advertising costs

The budget has two parts: media spend and the agency fee. The first depends on the niche and the competition per click, the second on the number of campaigns and the depth of analytics. At the briefing we calculate the minimum budget at which a campaign can gather statistics — launching below that line means paying for algorithm training with no result.

When search advertising is the wrong choice

We say no when there is no search demand and no budget to create it. In that case it is more honest to start with paid social, content or SEO and return to search once the audience learns to look for the category.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, along with residential developments and clinic networks. Cases with tasks and results are collected in the portfolio.