What campaign management includes
We take the channel end to end: from campaign structure to reporting that shows the cost of an enquiry. The ad accounts stay yours, with access from day one.
Google search campaigns
Keyword research built around commercial intent, queries split into tight groups and junk traffic cut off with negatives. Bids managed to cost per enquiry, not to position.
Shopping ads
Feed setup, monitoring of disapproved products and campaigns split by margin. For online stores this is usually the cheapest enquiry.
Paid social on Meta and TikTok
Interest, lookalike and customer-list audiences. Creatives produced in series so messages get tested rather than debated.
Remarketing
Bringing back people who visited the site or engaged with an ad. Audiences split by depth of interest — an abandoned cart and a first visit need different messages.
Performance Max
Launched with control: segmented feed, poor placements excluded and a close watch that the campaign does not cannibalise branded traffic.
Analytics and end-to-end reporting
Events and goals configured, ad accounts linked to your CRM. Reports show cost per enquiry and per deal by campaign, not just clicks.
Our clients’ results
Reviews
How we work
We turn down projects where the budget cannot gather statistics, and we do not promise a specific number of enquiries before the first month of data.
Forecasts after data, not before
Before launch we give a range based on market bids and your niche. Precise figures appear after the first month, once there is data of your own.
Negative keywords matter more than bids
Half the saving in search advertising comes from cutting off irrelevant queries. We work on negatives weekly, not once at launch.
Advertising cannot rescue a weak landing page
If the page does not convert we say so before launch. Reworking the page is often cheaper than pouring traffic into a form nobody fills in.
Request a consultation or audit
Why search and social work better together
When separate contractors run the channels, each shows its own slice of the picture and pulls budget toward itself. In one team the whole funnel is visible: where advertising created an enquiry and where it simply intercepted a customer who would have arrived from search anyway.
The ad accounts stay yours
Campaigns run from your own accounts and you have access from day one. Campaign history and accumulated audiences remain with you if our work together ends.
Analytics before launch, not after
Measurement first, budget second. Otherwise three months in nobody can say which campaigns actually earned money.
A weekly view, not a monthly report
You see changes on a weekly horizon and can intervene while the budget is still unspent.
How we launch campaigns
The first month is data collection, not instant results. The sequence exists so you do not pay for guesswork.
Brief and audit
Measurement first
Launch and data gathering
Scaling
Additional services
Web development
Websites, Landing page, E-commerce, APPS, PWA, Chatbots
SEO and SERM
ASO, GEO, Link building
Design and creativity
UX/UI, Advertising Creatives
Display Advertising
Youtube, Programmatic & Video, Banner Advertising
Web Analytics
Google Analytics 4, GTM, Looker Studio
Website SEO for Google and AI Search
Frequently asked questions about paid advertising
The questions that come up most often before a launch.