Стоматологія D Clinic
Medicine
dclinic.dp.ua D Clinic, a dental practice in Dnipro, needed a website refresh that would go beyond a basic service listing and emotionally showcase the transformative results of their treatments. The key goal was to present real patient before-and-after stories and build a funnel that converts interested visitors into inquiries. The site became the primary entry point for ad campaigns and delivered a significant boost in conversion rates.
Task
Build a modern landing page for a dental clinic, emphasizing the emotional presentation of before/after treatment cases. Ensure fast loading speeds, mobile responsiveness, and integration with analytics and advertising tools.
What was done
- Prototyped the layout with a focus on the conversion funnel and emotional storytelling of treatment results.
- Designed from scratch to highlight patient smile transformations.
- Developed on WordPress without heavy plugins to maximize page speed.
- Built a before/after case showcase with smooth photo transition animations.
- Configured contact forms with validation and CRM lead routing.
- Integrated Google Analytics and Google Tag Manager with event-based conversion tracking.
- Set up Google Ads campaigns with proper goal tracking.
- Ensured responsive layout across all device types with mobile-first priority.
- Optimized Core Web Vitals to improve search ranking performance.
- Provided ongoing technical support and maintenance post-launch.
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