Sky River 2 residential complex

UXUIDesignWebReal estate
Sky River 2 is a premium club-type residential complex by Status Group on the Dnipro River front line in Osokorky, 11 km from Slavutych metro station. Apartments from 43 to 152 m², penthouses, and custom-designed units. Resort-grade infrastructure: indoor and outdoor swimming pools, a private beach, a yacht and motorboat pier, a fishing pontoon, SPA, tennis court, football field, cycling paths, and even a helipad. A developer with 15 years of experience and over 70,000 m² of completed construction needed a website that matches the product's caliber and functions as a sales tool: from the first screen to a viewing request.
Task
Develop a WordPress website for Sky River 2 positioned in the premium segment. Implement an interactive apartment selector with filtering by section, floor, number of rooms, and area range, featuring detailed floor plans with technical specifications for each unit. Create separate sections for three property types (apartments, penthouses, custom projects), an infrastructure section with custom iconography, a developer page with a completed projects portfolio, a gallery with visualization and construction progress tabs, and an interactive location map with distances to key landmarks. Integrate multiple conversion points and deliver responsive layouts.
What was done
  • Deployed the site on WordPress with a custom architecture: the homepage is built as a one-page layout with vertical dot navigation and smooth scrolling between sections, with separate pages for the developer, news, and contacts.
  • Built a hero section with a full-screen slider of architectural renders, a "Close to nature" subtitle, a "Find out the price" CTA, and a "Request a callback" button with a phone number in the header.
  • Implemented an interactive apartment selector with four filters: dropdown selectors for section and floor, a button-based room count toggle (1-2-3-4), and an area range slider from 43 to 152 m². Filtering works without page reload via AJAX.
  • Built tabbed navigation across property types: "Apartments," "Penthouses," and "Custom project" - each tab displays corresponding floor plans with its own filter set.
  • Created a floor plan carousel with detailed cards for each unit: a blueprint with numbered rooms, a specifications table (total area, living area, individual room areas), a "Check availability" CTA, and arrow navigation between options.
  • Developed an infrastructure section "A thoughtful concept of living in harmony with nature" with a 4×3 grid of 12 complex amenities and custom line icons: pools, yacht pier, pontoon, beach, SPA, tennis court, football field, cycling path, room service, 24/7 security, and helipad.
  • Built a location section "A new format of suburban living" with an interactive map and a structured distance block: bus stop (1 km), Slavutych metro (11 km) and Osokorky (12.8 km), parks, airport, grocery stores - with kilometer markers on the map.
  • Created a developer page for Status Group: 15 years of experience, 70,000+ m² completed, 140,000+ m² under construction, and a grid of 9 completed projects with photographs to reinforce credibility.
  • Built a gallery with a tabbed toggle between "Visualization" and "Construction progress" to showcase both architectural renders and real construction updates.
  • Integrated multiple conversion points across the entire site: "Find out the price" on the hero, "Check availability" on floor plan cards, "Request a consultation" after infrastructure, and "Request a callback" in the header.
  • Delivered responsive layouts with a dedicated mobile approach: floor plans displayed in a card format with specifications, infrastructure presented in a two-column grid on a colored background, and navigation via a burger menu.
Result
With internet marketing agency Adcore, Sky River 2 received a website that matches the caliber of a premium product on the Dnipro River front line. After launch, the number of qualified inquiries from the site tripled, and the average time from first visit to contact submission dropped from 4 minutes to 1.5 thanks to a well-structured funnel and multiple conversion touchpoints. A buyer selects apartments through an interactive filter with four parameters, views detailed floor plans down to individual room areas, evaluates resort-grade infrastructure, and verifies Status Group's track record through a portfolio of 9 completed projects.
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