ERGOFERON Medication
Medicine
ergoferon.com.ua/ Ergoferon is a multi-action antiviral medication for treating and preventing flu and the common cold, approved for adults and children from 6 months of age. The pharmaceutical brand needed a modern digital tool that goes beyond basic product information — one that helps patients understand the drug's mechanism of action, locate it at a nearby pharmacy, and find answers to medical questions, all while complying with strict pharmaceutical advertising regulations.
Task
Build a turnkey corporate website on WordPress with clear segmentation for adult and pediatric audiences, interactive visualization of the mechanism of action, instruction pages, FAQ, a medical blog, and a restricted area for healthcare professionals. Integrate a pharmacy aggregator, implement bilingual support (UK/RU), ensure full mobile responsiveness, and optimize site performance.
What was done
- Developed the UX architecture with clear content segmentation for two audiences: the main page targets adults, while a dedicated "Ergoferon for Children" section is tailored for parents with emphasis on safety from 6 months of age.
- Created a visual concept in a teal-gradient palette featuring 3D virus illustrations, smooth transitions between sections, and a hero block with video content that drives emotional engagement from the first seconds.
- Built interactive infographics for the drug's mechanism of action: four key properties — antiviral activity, anti-inflammatory effect, immune support, and complication prevention — presented through animated icon cards.
- Implemented a custom WordPress theme independent of visual page builders, ensuring stable performance and straightforward long-term maintenance.
- Connected a "Find Price" module integrated with a pharmacy aggregator for instant drug lookup at nearby pharmacies, placed in every product section as the primary CTA.
- Designed a "Questions & Answers" section with an accordion interface for quick navigation through the most common patient and parent inquiries.
- Developed a restricted "For Specialists" zone with clinical studies, professional materials, and prescribing information, accessible after authentication.
- Populated a "Useful Information" content section with medical articles, categorization, and internal cross-linking to retain visitors and improve SEO metrics.
- Implemented a mandatory medical disclaimer in compliance with pharmaceutical advertising regulations, with persistent display across all site sections.
- Ensured full mobile responsiveness: reimagined the layout of hero sections, product cards, and infographics for correct rendering on smartphones without sacrificing informational depth.
- Configured a bilingual site version (UK/RU) with consistent structure and navigation across language switches.
- Performed technical optimization: image compression, deferred media loading, and resource minification to meet target speed benchmarks.
- Arranged post-launch technical support with prompt response to content update requests and functional enhancements.
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