Kärcher
Kärcher is one of the world's most recognized brands in cleaning equipment for home and professional use. The company commissioned a design concept for updating its Ukrainian web presence to boost brand recognition and improve user experience.
Task
Create a website design concept for Kärcher Ukraine with a modern visual language, intuitive product catalog navigation, and mobile device adaptation. The concept should align with global brand guidelines while addressing local market specifics.
What was done
- Analyzed Kärcher's global brand identity and adapted the design system for the local market.
- Designed the UX architecture with optimal user scenarios for catalog navigation.
- Developed a UI concept for the homepage featuring a hero banner and key product category highlights.
- Created catalog design with filtering, product cards, and individual product pages.
- Produced mobile layout versions accounting for touch interfaces and navigation gestures.
- Built a UI kit with button, form, typography, and icon components for design consistency.
- Prepared inner page layouts: about, service, contacts, and promotions.
- Assembled an interactive prototype demonstrating key user journey scenarios.
- Ensured design compliance with accessibility standards (WCAG) for an inclusive user experience.
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