Sammy-icon online store

UXUIDesignEcommerceSupport
Sammy-icon is a designer socks and accessories brand with a bold visual identity that needed an online store reflecting the brand's character. Ready-made themes lacked the flexibility required, so the store was built from scratch on OpenCart with custom cart and checkout logic.
Task
Develop an OpenCart online store from scratch with a unique design, custom cart modules, a user-friendly product catalog, and responsive layout. Provide ongoing technical support post-launch.
What was done
  • Prototyped the catalog and purchase flow based on the brand's target audience behavior.
  • Created a vibrant design matching the Sammy-icon identity and standing out from competitors.
  • Built the store on OpenCart with a custom theme and bespoke modules.
  • Developed custom cart modules: quick add, quantity changes without reload, promo codes.
  • Implemented catalog filtering by category, color, and collection.
  • Built product cards with galleries, size selection, and related product recommendations.
  • Integrated payment systems and shipping modules for the Ukrainian market.
  • Ensured responsive markup for mobile devices and tablets.
  • Set up analytics with purchase funnel and conversion tracking.
  • Launched ongoing technical support with updates and monitoring.
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Result
The store fully captures the brand's energy while running fast and stable. Custom cart modules streamlined the purchase process, and a ground-up OpenCart build gave full control over functionality without off-the-shelf limitations. The project was developed turnkey by a web studio.