Residential Complex FJØRD
Real estate
fjord.house/ FJØRD is a residential complex that needed more than a standard brochure website - it required a fast, interactive tool for selling apartments. The developer wanted the site to work without delays or page reloads: instant transitions between sections, interactive apartment selection on a building schematic, and smooth performance on any device. Traditional server rendering couldn't meet these requirements - the project called for SPA architecture with server-side indexing for search engines.
Task
Build the residential complex website on React + Next.js (frontend) with Yii2 (backend REST API). Integrate Flatris for interactive apartment selection, connect CRM for automated lead processing, and implement a multilingual interface. Ensure server-side rendering for SEO alongside a single-page application experience for visitors.
What was done
- Built the frontend on React + Next.js with SSR: pages are server-rendered for search engines while functioning as an SPA in the browser - transitions between sections happen instantly without reloading.
- Developed a REST API on Yii2 for managing content, building sections, floor plans, and processing inquiries through a unified admin panel.
- Integrated Flatris for interactive apartment selection: buyers choose a section and floor on a visual building schematic, view the layout, area, and price, and submit an inquiry for a specific unit.
- Implemented automatic lead submission to the developer's CRM with the selected apartment, traffic source, and UTM tags for advertising channel analytics.
- Built a multilingual interface with separate URLs and hreflang markup for correct indexing of each language version.
- Optimized frontend performance: code splitting, lazy loading of components, link prefetching on hover - page transition times reduced to milliseconds.
- Delivered responsive layouts with mobile UX adapted for interacting with the Flatris floor plan selector on touch devices.
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