Vilida dentistry
Vilida is a dental clinic in Kyiv's Obolon district offering 10 service categories: from diagnostics and professional hygiene to implantation, prosthetics, and pediatric dentistry. The clinic operates with a loyalty program, treatment guarantees, and a personalized approach - each patient is assigned a dedicated therapist. Competition among dental clinics in Kyiv is extremely high, and the clinic needed a website that stands out from template solutions, generates appointment bookings, and builds trust through transparent pricing, real reviews, and team presentation.
Task
Prototype, design, and develop a conversion-focused WordPress website for a dental clinic. Build a structure centered on appointment booking, create a service catalog with pricing, promotions section, doctor profiles, blog, and analytics integration via dataLayer. Perform SEO optimization with schema.org microdata, deliver mobile-first design and speed optimization.
What was done
- Developed a visual concept in a restrained palette (burgundy, cream, white) emphasizing cleanliness, trust, and medical aesthetics - without generic stock imagery.
- Built a WordPress site with conversion architecture: "Book an Appointment" CTA on every screen, booking form with service and doctor selection.
- Created a catalog of 10 service categories with custom icons: diagnostics, professional hygiene, dental treatment, gum treatment, orthodontics, surgery, implantation, prosthetics, aesthetic dentistry, pediatric dentistry - each with detailed procedure descriptions and indications.
- Implemented a pricing section with accordion navigation by category for easy browsing without page overload.
- Built a promotions block with carousel: senior discounts, special pricing on veneers, "Second Opinion" program - with auto-rotation and direct CTAs.
- Created a team section with photos, specializations, and experience for each doctor to build clinic trust before the first visit.
- Configured comprehensive analytics with dataLayer: tracking appointment booking events, phone clicks, pricing and promotion views, service page scroll depth.
- Implemented schema.org microdata (Dentist, MedicalOrganization, FAQPage) for enhanced search result appearance and improved CTR.
- SEO optimization: semantic H1-H3 structure, meta tags for each service, image optimization with alt attributes, internal linking between services.
- Integrated a blog with medical articles to attract organic traffic through informational queries.
- Connected patient reviews with video testimonials to strengthen social proof.
- Mobile-first design: enlarged call and booking buttons, simplified navigation, adapted pricing tables, optimized promotions display on small screens.
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