DS Clinic dentistry

UXUIDesignWeb
Website for a family dental clinic in Vyshhorod built on WordPress with custom design, a before/after case gallery, and a pricing carousel with direct booking per service. Submissions from any form are simultaneously delivered to the CRM, Google Docs, and the clinic's Telegram bot. End-to-end analytics with dataLayer events, full medical SEO, and speed optimization were implemented.
Task
A full-cycle clinic with nine specializations - from pediatric dentistry and orthodontics to implantation and Beyond whitening - needed a website that not only presents services and the team but actively generates appointment bookings. The key requirement was visual proof of quality through a case portfolio, clear pricing communication, and zero inquiry loss.
What was done
  • WordPress with custom theme and modular structure tailored to a dental clinic
  • Custom design with brand color palette and bespoke service iconography
  • Before/after case gallery with image zoom for detailed comparison
  • Pricing carousel with key service costs and a booking button on each card
  • Founder and doctor profiles with specializations, experience, and personal messaging
  • "Our technologies" section with clinic equipment photography
  • Review system with on-site feedback submission
  • CTA blocks for callback requests and diagnostic appointments at every page level
  • Parallel lead delivery to CRM, Google Docs, and administrator Telegram bot
  • End-to-end analytics with dataLayer events for every form, CTA, and phone click
  • Google Analytics with booking funnel tracking and Facebook Pixel with conversion forwarding
  • SEO optimization - Dentist structured data, local markup, meta tags, canonical, sitemap
  • Speed optimization - caching, gallery image lazy loading, media compression, minification
  • Directions map with Google Maps integration and contact block
  • Responsive layout with mobile UX optimized for quick appointment booking
Result
The website became the clinic's primary generator of new patients. The before/after gallery and transparent pricing increased trust and booking conversion. Parallel lead delivery to three channels eliminated inquiry loss even during peak hours. End-to-end analytics with dataLayer revealed the true patient acquisition cost per specialization and enabled advertising budget reallocation. The project was developed by digital agency Adcore.
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