Andre Tan App
ANDRE TAN is one of the most recognizable Ukrainian fashion brands, offering designer clothing for women, men, and kids. The brand already runs an online store, and a mobile app was the next logical step. We prepared a design concept: how the ANDRE TAN store should look and feel on a phone.
Task
Adapt the shopping experience from the website to a mobile app. Not just shrink the pages to a smaller screen, but rethink the customer journey around mobile habits: fast search, minimal steps to the cart, and a visual focus on collections. The design had to keep the brand's signature style: black-and-white aesthetics, typography, and the mood of a fashion house.
What was done
- Designed a complete UI/UX concept for the mobile app: from the splash screen to checkout.
- Developed the catalog structure with Her / Him / Kids sections, clothing categories, and capsule collections (including ANDRE TAN X MOI SOFISM).
- Designed a product page with a full-screen photo: the clothing takes up the entire screen, while color and size selection does not cover the look.
- Designed search with visual photo search: the user takes a picture of an item and finds a similar one in the catalog.
- Worked out a wishlist with switchable grid view, plus a cart with promo codes and quick editing of size and color.
- Designed sign-in via Apple, Google, and Facebook and a personal account with order history.
- Included banner blocks for seasonal campaigns and sales on the home screen.
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