Fluentia App
Fluentia is a design concept for a language learning app built around short game-like lessons. At the heart of the product is El, a seal mascot who accompanies the user from first launch to daily practice, turning learning into a friendly dialogue. The concept targets a Southeast Asian audience: the base scenario is an Indonesian speaker learning English.
Task
Design an experience that keeps users in a daily practice habit. The key challenge was onboarding: collecting a language profile (native language, target language, level, motivation, daily goal) in a way that feels like a conversation with a character rather than a questionnaire. The second focus was monetization through an in-app currency without pressuring the free experience.
What was done
- Onboarding dialogue with the mascot: choosing native and interface language, target language (English, Mandarin, Spanish, Hindi, French), proficiency level and learning goal
- Daily goal setup: from 5 to 60 minutes a day with playful labels (Relax, Normal, Serious, Great, Awesome)
- Step-by-step registration: name, email, password - one field per screen, with a progress bar and the option to skip profile creation
- Lesson map: a vertical progress path with checkpoints, trophies for completed levels, locked lessons ahead and a START button on the current one
- Exercise mechanics: translating sentences by assembling words from a word bank, with instant feedback - a green Correct state and a red Wrong state showing the right answer
- Gamification: XP, diamonds as in-app currency, a streak counter and a leaderboard in the navigation
- Diamond purchase: payment method selection (PayPal, Google Pay, Apple Pay, bank card), a confirmation screen with an order summary and a celebratory success screen
- The El character in different states: greeting, encouragement, celebration - an emotional connection at every step of the journey
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