Danyliv
Medicine
danylivdental.com.ua/ Danyliv Dental is a dental clinic network that expanded to multiple locations and outgrew its old website. The need was to create a unified platform that brings all branches together under a refreshed brand, provides end-to-end analytics per clinic, and preserves the SEO gains accumulated over previous years.
Task
Develop a new multi-location clinic website from scratch under an updated brand identity, with marketing tools for managing several locations. Ensure SEO migration, end-to-end analytics, and readiness for large-scale ad campaigns.
What was done
- Designed a multi-location site architecture with dedicated landing pages for each clinic.
- Created the visual design in line with the network's new brand guidelines.
- Built on WordPress with custom templates and minimal plugin usage.
- Migrated SEO assets from the previous site: URL mapping, redirects, metadata preservation.
- Expanded the structure with new service pages to cover additional search queries.
- Implemented end-to-end analytics: tracking inquiries, calls, and conversions per location.
- Configured CRM lead routing with distribution by clinic.
- Launched ad campaigns with geo-targeting for each location.
- Ensured responsive layout and mobile speed optimization.
- Established ongoing technical support, SEO management, and analytics reporting.
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