Farbmann product catalog
Catalog website for a premium paint and coatings brand built on WordPress + WooCommerce with a custom design. Features an extended product architecture with a material consumption calculator, color
palettes, blog, and dealer map. Integrated with call tracking, end-to-end Google and Facebook analytics, and CRM. Comprehensive SEO optimization and page speed improvements were implemented.
Task
A professional paint manufacturer needed a catalog platform that serves both as a sales tool for the dealer network and as a reference resource for finishing professionals. The site had to present a wide
product range with technical specifications, help calculate material consumption, drive traffic toward consultation requests, and capture every inquiry in the CRM with source attribution.
What was done
- WordPress + WooCommerce with custom product architecture and extended attributes
- Custom brand-aligned design
- Material consumption calculator by area and surface type
- Interactive color palette catalog with shade selection
- Blog with categories, tags, and SEO-friendly URL structure
- "Where to buy" section with dealer network map
- Consultation and newsletter forms with lead forwarding to CRM
- Call tracking for phone call attribution by channel
- Google Analytics with configured goals and funnel events
- Facebook Pixel with conversion tracking
- Technical and on-page SEO - structured data, canonical tags, sitemap, meta markup
- Speed optimization - server caching, lazy loading, image compression, asset minification
- Multilingual UA/RU with hreflang markup
- Responsive layout for mobile devices
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