Riposo
riposo.estate/ Riposo is a premium cottage community set in the woodland of Vita-Poshtova near Kyiv, a new project by the developer Sporuda Development Group. A landing page format was a deliberate choice for the sales launch: unlike a multi-page website, it doesn't scatter the visitor's attention but guides them through a single scenario — from first impression to inquiry. This format delivers higher conversion from advertising and launches much faster, so the sales team gets a working lead generation tool right as the campaigns go live.
Build a conversion-focused landing page for lead generation: present the project, house types, location, and purchase terms so that a visitor coming from an ad turns into a lead within minutes. Key requirements: rapid launch timed to the start of advertising campaigns, ease of use and management, and above all — not a single inquiry may be lost on its way to the sales team.
- Delivered the project turnkey: from design concept and content structure to markup, development, and production launch.
- Created a minimalist premium design with a strong visual focus: large photography, clean screens, and the atmosphere of countryside living among the trees.
- Structured the landing page along the sales funnel logic: project USPs, master plan, location, infrastructure, purchase terms — with conversion points at every step of the journey.
- Built an interactive catalog of six cottage types: floor plans, living area, land plots, and construction phases.
- Added a purchase terms section: installment plans, the "yeOselia" state mortgage program, and special offers.
- Implemented inquiry and callback forms along with instant messenger shortcuts — buyers reach out through whichever channel suits them.
- Set up integration with the developer's CRM: every inquiry lands in the sales department instantly, while parallel lead duplication to an independent storage guarantees no contact is ever lost, even in case of a failure.
- Optimized loading speed and responsiveness: the landing page performs equally fast on a smartphone coming from mobile ads and on desktop.
