TRIIINITY residential complex
Real estate
promo.re-triiinity.com.ua/new/ TRIIINITY in Pechersk, a club complex by Seven Hills in central Kyiv. In wartime conditions, the premium real estate buyer audience has become particularly challenging: purchase decisions take longer, information expectations rise, and competition for every lead intensifies. The existing image website was not converting ad traffic effectively, and a dedicated landing page was needed for performance campaigns.
Task
Develop a conversion landing page for a challenging target audience with emphasis on clear information delivery, easy content management, CRM integration, and end-to-end analytics. Achieve a significant conversion uplift compared to the image website after launching ad campaigns to the new page.
What was done
- Researched target audience decision-making patterns in current conditions and adapted the landing page conversion structure for an extended decision cycle: more information blocks, detailed layouts, expanded trust sections.
- Developed a concise premium design in dark tones with minimalist typography, letting content speak without visual noise.
- Implemented a convenient content management system enabling the marketing team to update layouts, pricing, and terms without developer involvement.
- Built a layout catalog with detailed floor plans, areas, and floor mapping for transparent apartment selection.
- Integrated a CRM with real-time lead forwarding, UTM parameter capture, and source tracking for end-to-end ad campaign attribution.
- Configured end-to-end analytics with event forwarding to Google Analytics 4 and Facebook Conversions API for precise tracking of each advertising channel.
- Implemented Intersection Observer API for deferred section loading and scroll-triggered block animations, improving both performance and page perception.
- Delivered responsive markup with mobile priority and form optimization for quick smartphone completion.
- Performed load speed optimization: server-side caching, image compression, CSS and JavaScript minification.
- Arranged ongoing technical support with prompt response to content change requests and functional enhancements.
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