What store development includes
From catalogue structure to the link with accounting and advertising. A store has to look right and also report order data correctly.
Catalogue structure
Categories built around buyer queries rather than warehouse nomenclature. It decides whether a person finds the product — and whether Google does.
Filters and search
Filtering by attributes that affect choice, with clean URLs. Search with suggestions and tolerance for typos.
Product page
Photos, specifications, availability, delivery, reviews and related items. We remove doubt before the visitor leaves to compare elsewhere.
Cart and checkout
Checkout on one screen, without mandatory registration, with address autocomplete and a choice of delivery and payment.
Integrations
Accounting system, delivery services, payment providers and CRM. Stock and prices sync automatically.
Ecommerce tracking
The full event chain with order value configured. Without it advertising optimises blind.
Our clients’ results
Reviews
How we work
We do not carry the old store's mistakes into the new one. Before development we look at which categories and filters buyers actually used.
Templates, not individual pages
Category and product pages must work for any item, including the one added a year from now.
Orders are tested end to end
Before launch we complete a purchase in full: payment, delivery, email, CRM record and the analytics event.
Catalogue speed is watched
A category page with a hundred products must load as fast as the homepage.
Request a consultation or audit
Why build a store with the people who run the ads
A store without correct ecommerce tracking cannot be advertised properly: algorithms do not see purchases and optimise at random. We configure data collection during development, so campaigns start on working data rather than a month after launch.
Order data is reported correctly
Events with order value and contents are configured before the store opens, not after the first advertising spend.
A feed for shopping campaigns
We prepare the product feed for Merchant Center from the start, with correct fields and categories.
A catalogue search can see
Categories and filters with clean URLs can gather traffic on their own, without paying for every click.
How we build a store
Catalogue and purchase scenario first, design second. Reworking category structure on a finished store is expensive.
Catalogue and demand analysis
Prototypes of key pages
Design and front-end
Integrations, analytics, launch
Additional services
Web sites
Landing Page
PWA
Advertising creatives
CRM solutions
Frequently asked questions about store development
The questions that come up most often before we start.