What reputation work includes
From an audit of the results page to a system for collecting reviews. We work on what a person sees before the first call.
Brand SERP audit
We review the first two pages of Google for the company name, the brand and executives' names, recording exactly what shapes the impression.
Displacing negatives
We create and strengthen material capable of outranking the problem results. We only pursue removal where platform rules are broken.
Review management
Replies to negative reviews on behalf of the company, work on the causes of complaints, and a system for collecting reviews from satisfied clients.
Directory listings
Google Business, industry catalogues and review platforms: correct data, photographs, categories and current contact details.
Mention monitoring
We track new brand mentions and flag problem ones immediately rather than in a monthly report.
Reporting on the results page
We record the state of page one at the start and show the change by period. Progress is visible in screenshots, not descriptions.
Our clients’ results
Reviews
How we work
We do not write fake reviews and we do not buy them. Platforms and readers both spot them, and the consequences cost more than the original problem.
Genuine reviews only
We build a process where satisfied clients leave reviews themselves. Purchased reviews are detected by platforms and readers alike.
A reply beats a deletion
A calm public response to a complaint often works better than its disappearance. It shows how the company behaves in conflict.
Progress shown in screenshots
The state of the results page before and after is the only honest way to prove results in this work.
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Why SERM is done by the SEO team
Displacing negatives is the same discipline as promotion, only the target page is not yours. You need to understand why one result outranks another, how quickly platforms are indexed and which of them carry weight in Google. Without that, the work reduces to complaints that lead nowhere.
Measured before and after
The state of the results page is captured in screenshots at the start. Progress is visible rather than asserted.
No promises to remove the unremovable
We separate what can be taken down under the rules from what has to be displaced. Different timelines, different costs.
Working on the cause, not only the symptom
If complaints repeat, the cheapest fix is to correct what people complain about. We say so directly.
How we run SERM
First we record the state, then we change it. Without a starting point there is no way to show what improved.
Audit and baseline
Action plan
Platform work
Review collection and monitoring
Additional services
Targeted and context advertising (PPC)
Google Ads, Meta Ads (Facebook та Instagram), Google Shopping, Telegram Ads, Tik Tok Ads
Web development
Websites, Landing page, E-commerce, APPS, PWA, Chatbots
Design and creativity
UX/UI, Advertising Creatives
Performance marketing
Display Advertising
Youtube, Programmatic & Video, Banner Advertising
CRM marketing
Web Analytics
Google Analytics 4, GTM, Looker Studio
Website SEO for Google and AI Search
Frequently asked questions about SERM
The questions that come up most often at a first meeting.