Performance marketing

A way of working where the agency answers for cost per lead and payback rather than click volume. Advertising, analytics and CRM in one team.

Project order

What the performance model includes

Channels, measurement and funnel work in one loop. Each element on its own delivers less than all of them together.

A metric instead of a channel

We agree the number the work is judged by: cost per lead, per customer or payback. Channels are then chosen to serve it, not the other way round.

KPICPLROMI

Search and social

Google Ads, Meta, TikTok, display. Budget is split between them by the actual cost of a result rather than by habit.

Google AdsMetaDisplay

Measurement before launch

Events, goals and the CRM handover are configured first. Without them performance is just ordinary advertising.

GA4CRMEvents

Funnel work

We look past the lead: how many reach payment, how fast enquiries are handled, why deals are lost. Growth often hides here.

FunnelConversion

Hypothesis testing

Creatives, landing pages, audiences and offers are tested in sequence. One test, one variable — otherwise the result cannot be explained.

A/BHypotheses

Reporting in money

The report shows cost per lead and per deal by channel, not impressions and clicks. The dashboard refreshes itself and the access is yours.

DashboardReporting

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

We do not take projects where the result cannot be measured: without that, performance is a word in a presentation.

Measurement is a condition, not an option

If there is no analytics, setting it up is the first stage. Otherwise there is nothing to compare and nothing to prove.

One variable at a time

Changing creative, landing page and bid at once means never learning what worked. We test in sequence.

We say the inconvenient thing

If the problem lies in how enquiries are handled or in the product itself, we will say so. Spending budget on a channel that cannot fix it is better not started.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

Why performance cannot be outsourced in pieces

When one company runs the ads, a second sets up analytics and a third builds the site, nobody answers for the final number: each shows their own part as a success. Performance requires that whoever owns the result can change any element of the funnel, from a bid to the copy on a landing page.

One team, one accountability

Advertising, analytics, design and development in-house. No standoff between two contractors over whether the traffic or the site is at fault.

Data reconciled with sales

Marketing figures are matched against the CRM. Where they diverge we resolve it before drawing conclusions.

We say when a channel does not pay back

We do not keep budget in a channel for the sake of billable work. If it does not perform in your sector, we propose moving it.

How we build performance work

The order matters: without the first two steps the rest turns into guesswork.

Agree the metric

Together we define what counts as a result and how it is calculated, and agree what makes a lead qualified.

Set up measurement

Events, goals and the CRM handover are configured before the first ad impression.

Launch and gather data

We start with controllable formats, test hypotheses in sequence and review weekly.

Reallocate budget

Once cost per result by channel is clear, money moves to where it pays back. Then the next cycle of hypotheses begins.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Targeted and context advertising (PPC)

Google Ads, Meta Ads (Facebook та Instagram), Google Shopping, Telegram Ads, Tik Tok Ads

Web development

Websites, Landing page, E-commerce, APPS, PWA, Chatbots

SEO and SERM

ASO, GEO, Link building

Design and creativity

UX/UI, Advertising Creatives

Display Advertising

Youtube, Programmatic & Video, Banner Advertising

CRM marketing

Web Analytics

Google Analytics 4, GTM, Looker Studio

Website SEO for Google and AI Search

Tell us about your project

Frequently asked questions about performance marketing

The questions that come up most often at a first meeting.

Do you work for a share of sales?

The payment model is discussed project by project. But any result-linked scheme requires correct measurement — otherwise the parties end up arguing about the numbers rather than the work.

How does performance differ from search advertising?

Search is a channel. Performance is a model in which the channel is chosen to serve a metric. Performance often includes search but is not limited to it.

Do you guarantee cost per lead?

Before the first month of data, no — and no honest agency does. After the testing cycle we give a range based on your own statistics rather than market averages.

We have no analytics. Is that a problem?

It is the first stage of the work. We set up measurement, connect the CRM and only then start spending budget.

Do you work with our CRM?

With systems that have an API or ready integrations. If the system is closed we look for an intermediate solution and discuss it after the audit.

What if there are leads but no sales?

We find where it breaks: lead quality, response time, the call script or the offer itself. That is part of performance work, not «outside our scope».

How long until results are stable?

The first month is data, the second brings first conclusions and a budget shift. A stable cost per lead usually appears in the third.

Do the accounts stay ours?

Always. Campaign history, audiences and data belong to you regardless of how long we work together.

Performance marketing for business

Performance marketing: accountable for the metric, not the channel

Performance is not a separate advertising tool but a way of working. The difference from the classic approach is simple: instead of «we configured the campaigns and delivered traffic», you get accountability for a specific number — cost per lead, cost per customer or return on investment. Channels come second: if the numbers do not add up in search, we say so and suggest moving the budget rather than defending our own part of the work.

The metrics we work to

CPL — cost per lead. The baseline most projects start from.
CPO / CAC — cost per order and cost of an acquired customer, net of rejections.
ROMI — return on marketing investment, once CRM data flows back into the report.
LTV — for businesses with repeat purchases, where the first deal can even run at a loss.

What the model requires to work at all

Performance is impossible without measurement. That is a technical condition rather than a preference: if the system cannot see deals, there is nothing to optimise and nothing to prove the result with.

What is needed	Why
Correct events and goals	algorithms learn from real conversions, not from clicks
Advertising linked to the CRM	it shows which campaigns produced deals and which produced empty leads
An agreed definition of a lead	otherwise marketing and sales count different numbers and argue
A workable budget	below a certain threshold a campaign never gathers enough data to optimise

How this differs from «just advertising»

An agency selling a channel has an interest in keeping the budget inside that channel. A performance team works with the whole funnel and has the standing to say the inconvenient thing: that leads are cheap but never reach payment; that the problem is not traffic but how long calls take to answer; that a particular channel does not pay back in your sector and is better dropped.

Realistic expectations

The first month is data collection. Forecasting cost per lead before the first testing cycle would be invention: auction prices, seasonality and competitors' moves are outside our control. What we do fix in the contract is the scope of work, transparency of data and your access to every account.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, CLAAS, Hilti, PepsiCo, Silpo and Materia Medica, along with developers and clinic networks. Cases are collected in the portfolio.