CRM marketing

Base segmentation, trigger flows and campaigns that bring repeat sales. We count revenue and LTV, not email opens.

Project order

What CRM marketing includes

Work with the base you already have: from segmentation to automated flows that run without daily involvement.

Base segmentation

Contacts are split by behaviour rather than gender and city: recency, frequency, value, product categories.

RFMSegmentsBehaviour

Trigger flows

Abandoned cart, first order, purchase anniversary, silence. Automation that brings orders every day.

TriggersAutomation

Regular campaigns

A content plan useful to the reader rather than a calendar of discounts. Subject line and opening screen are tested separately.

EmailContent plan

Reactivation

A separate scenario for lapsed customers: an offer, a question about why they left, and a clean unsubscribe for those who do not need it.

ReactivationChurn

Segments into advertising

Audiences are exported to Google and Meta: lookalikes of your best customers, exclusions for those who already bought.

AudiencesExclusions

Revenue reporting

Channel revenue, share of repeat orders and average order value by segment. Opens remain a diagnostic metric.

LTVRevenue

Our clients’ results

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

Reviews

We build long-term partnerships — and the numbers speak for themselves: our average client relationship lasts 5 years, and our partners' financial results grow quarter after quarter.

FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team
Hyundai Motor Ukraine LLC expresses its gratitude and sincere recommendation of Adcore LLC as a professional agency providing technical support for our official website, as well as the implementation and management of our online advertising campaigns.
Our collaboration with Adcore LLC has been ongoing since 2016. During this time, the agency’s team has proven itself to be a reliable partner that consistently delivers tasks responsibly and on time. The agency ensures the stable operation of the website, timely content updates, and the implementation of functional changes in line with our marketing and technical needs.
We would also like to highlight the effective execution of digital campaigns across channels such as Google Ads, Facebook/Instagram, YouTube, TikTok, and others. The Adcore team demonstrates a structured approach to campaign planning, analytics, and optimization, as well as flexibility and proactivity in communication.
Thanks to the high-quality management of our advertising activities, we have been able to maintain consistent reach within our target audience, increase brand awareness, and support sales performance.
We highly recommend Adcore LLC as a professional partner in the field of digital marketing and online project support.
HYUNDAI
Marketing team
Our collaboration began in 2016, and over the years we have successfully delivered many projects together. I am sincerely grateful to Dmytro and the entire team for their professionalism, dedication, and productive cooperation.
I especially appreciate their willingness to go the extra mile and work beyond regular hours when needed to meet tight deadlines. For that, they have my special thanks and respect.
Silpo
Marina Bulatska
Deputy Commercial Director
Hotline LLC expresses its gratitude to the team at Adcore LLC for the high-quality delivery of services related to the production and placement of advertising materials across outdoor and digital media structures in various regions of Ukraine.
Throughout our collaboration, Adcore LLC has proven to be a reliable partner with a strong focus on achieving results.
We have been working together with Adcore LLC for several years and are fully satisfied with this partnership. We look forward to continuing our cooperation on future media projects.
HOTLINE
Olena Golubeva
Head of Brand Marketing Department
CLAAS Ukraine LLC expresses its appreciation to Adcore LLC for the high-quality partnership established since the beginning of this year.
Adcore’s work includes supporting and strengthening the positive brand image of CLAAS in Ukraine’s media space through the following channels: online promotion and the placement of informational segments on regional TV channels across Ukraine.
During our cooperation, the Adcore team has proven itself to be a reliable partner, consistently demonstrating the ability to deliver projects promptly and with high quality in response to our needs.
CLAAS
Marketing team
As a marketer, I have been personally working with Adcore for over six years, and during this time we have built an exceptionally warm and professional relationship with the team. Next year, the partnership between Royal House and Adcore will reach its 10-year milestone — a great opportunity to reflect on everything we have achieved together.
Adcore are true professionals who are focused on delivering results. They are always committed to their clients’ success and to building strong, responsible, long-term partnerships.
We are currently working on three projects together, two of which are completely new. We launched them jointly and saw positive performance dynamics already within the first month.
I would especially like to highlight the team’s core values — professionalism and responsibility — which are evident in every project they handle.
Adcore is a reliable partner who is always there to help, support, and recommend the right solutions. They are like a trusted backbone — giving you full confidence that everything will work out.
Thank you to the Adcore team for years of fruitful collaboration, and I look forward to many more successful projects together!
ROYAL HOUSE
Anna Shcherban
Marketing Director
Our cooperation with Adcore LLC has been ongoing since 2020. Throughout this partnership, we have repeatedly confirmed their professionalism, reliability, and efficiency in resolving tasks and handling various operational matters as they arise.
I would like to highlight that the Adcore team is always open to constructive dialogue, responds promptly to requests, and consistently proposes well-reasoned, innovative solutions.
Yarych
Olga Kolyadyuk
Marketing Director, LLC CF "YARYCH"
For JUL, this collaboration has been a true match — love at first sight. From the very beginning, the store’s promotion demonstrated strong performance, and after the website update, we reached a whole new level of growth.
Thanks to the in-depth UX/UI optimization, the website’s conversion rate has increased, while its performance remains stable even during peak traffic periods.
Together with the Adcore team, we continue to improve the platform every day — enhancing functionality, implementing new updates, and driving further growth in online sales.
JUL
Marketing team
MEDIS PE expresses its sincere gratitude to its partners, Adcore LLC, for their support in the placement of advertising materials.
We have been working with the company since 2021 and consistently receive reliable support across various advertising channels, including outdoor advertising, digital, TV, and radio. All campaigns are launched on time and placed exclusively in effective communication channels.
We recommend Adcore LLC as a reliable partner for advertising services in Ukraine.
MEDIS
Marketing team
FAHRENHEIT Manufacturing Company expresses its appreciation to Adcore LLC for the ongoing cooperation.
Over the past years, Adcore has proven itself as a reliable and responsible partner, consistently demonstrating a high standard of work.
Adcore’s approach is distinguished by its creativity in solving complex challenges, attention to detail, deep expertise in web development and design, media promotion, and advertising, as well as a respectful attitude toward its clients.
Based on our positive experience, we highly recommend Adcore LLC as a trustworthy partner that consistently fulfills its commitments and guarantees high-quality results.
FAHRENHEIT
FAHRENHEIT team
DIM GROUP began its collaboration with the digital agency Adcore in 2022, during the first year of the full-scale invasion of Ukraine, and we continue to work together to this day.
Adcore currently manages all of the company’s projects. I would like to highlight the high level of professionalism of their team, their deep involvement in each project, and their constant monitoring of both the quantity and quality of leads, as well as KPI performance. Their systematic analysis of advertising campaigns, fast launch processes, and in-depth creative analytics with expert recommendations allow us to consistently attract new clients.
For us, Adcore is no longer just a contractor — they have become a strategic digital partner.
DIM GROUP
Marketing Team

How we work

We do not buy lists and we do not send without consent. It damages the domain, the sender reputation and trust in the brand at once.

Less often, more precisely

One email to the right segment beats four to the whole base. The second approach produces unsubscribes and little else.

Unsubscribing must be easy

A hidden unsubscribe link does not retain anyone; it turns the email into a spam complaint, which harms the delivery of everything that follows.

Consent and a clean base only

We work with contacts who opted in themselves. Purchased lists destroy deliverability faster than they bring orders.

Request a consultation or audit

Tell us about your task and we will suggest a solution and show how it adds up in numbers. The consultation is free, with no obligations.

Why CRM marketing belongs alongside advertising

The base and the advertising address the same people. Without a shared loop you pay for impressions shown to someone who bought yesterday, and you never use the profile of your best customers to find similar ones. With both channels in one team, segments move in both directions: from the base into advertising as audiences, from advertising into the base as new contacts.

Not paying to reach existing buyers

Customer segments are exported to ad accounts as exclusions. It is the simplest saving there is, and almost nobody gets round to it.

Lookalikes built from your best customers

The profile of those who spend most is the sharpest basis for a lookalike, and that data sits in the CRM rather than the ad account.

One report

Revenue from campaigns and from advertising in a single dashboard. You can see which channel acquires and which retains.

How we launch CRM marketing

First we look at what the base already contains, and only then design scenarios. The simplest flow often delivers the largest effect.

Audit of the base and data

We assess size, freshness and consent, and check what purchase data is available for segmentation.

Segments and scenarios

We build the segments and describe which message each receives and on what condition.

Trigger launch

We configure the automation, test every scenario on live data and monitor deliverability.

Ongoing work

A content plan, tests of subject lines and offers, and a monthly report on revenue and repeat orders.

Additional services

All competencies in-house — complex tasks solved quickly, without losing quality or time on communication between contractors.

Targeted and context advertising (PPC)

Google Ads, Meta Ads (Facebook та Instagram), Google Shopping, Telegram Ads, Tik Tok Ads

Web development

Websites, Landing page, E-commerce, APPS, PWA, Chatbots

SEO and SERM

ASO, GEO, Link building

Design and creativity

UX/UI, Advertising Creatives

Performance marketing

Display Advertising

Youtube, Programmatic & Video, Banner Advertising

Web Analytics

Google Analytics 4, GTM, Looker Studio

Website SEO for Google and AI Search

Tell us about your project

Frequently asked questions about CRM marketing

The questions that come up most often before we start.

Our base has a few thousand contacts. Is that enough?

For trigger flows, yes. For regular campaigns the effect depends less on size than on how genuinely those contacts are your customers.

Does email still work in 2026?

It does, but not as a mass mailing. Trigger emails responding to customer behaviour convert several times better than general campaigns, which is exactly why we start with them.

We have no CRM, only a spreadsheet. Will you take it on?

Yes, a spreadsheet is a workable start. But triggers and revenue reporting will eventually need a system — we say so at the outset rather than six months in.

Who writes the emails?

We do. Or we work with your editor, supplying the structure, the segment and the objective for each message.

Can we use messengers instead of email?

Yes. Viber and Telegram outperform email in some sectors. The channel is chosen for the audience, not for fashion.

How soon are there results?

Trigger flows start producing orders within the first week after launch. The effect of regular segment work becomes visible in two to three months.

What about an old base that never responds?

Reactivation first, with an honest offer and an easy way out. Anything that stays silent after two attempts is better excluded — it only harms deliverability.

Do you set up the CRM itself?

That is a separate service — system implementation. CRM marketing works with the base you already have, in your system or in a mailing service.

CRM marketing: retention and repeat sales

CRM marketing: the money already in your database

Acquiring a new customer costs several times more than bringing back someone who has already bought. Yet in most companies the contact base sits idle, used twice a year when someone decides to «send out a promotion». CRM marketing turns that list into a managed channel with its own cost per order and its own payback.

What the work consists of

Segmentation — the base is split by behaviour: recent buyers, lapsed customers, people who looked but did not buy, regulars.
Trigger flows — automated emails on an action or its absence: abandoned cart, first order, three months of silence.
Regular campaigns — useful, not only promotional. A newsletter people open is built on substance.
Reactivation — separate work with those who stopped buying, including finding out why.
Link to advertising — base segments are exported to ad accounts as audiences and exclusions.

Why mass mailings stopped working

One email to the whole base produces a predictable response: a handful of opens and a rise in unsubscribes. The reason is not that email «died» but that people receive dozens of such messages a week. The opposite works — less often, but more precisely.

Mass mailing	Segmented work
one email for everyone	different messages for different segments
triggered by a company promotion	triggered by what the customer did or did not do
measured in opens	measured in repeat orders and LTV
a one-off effect	flows keep working daily without intervention

What we measure

Opens and clicks are diagnostic figures — they tell you about the subject line and little else. We judge the channel by revenue from campaigns, the share of repeat orders and the change in average order value by segment. That is why CRM marketing needs a link to sales data, not just access to a mailing service.

When this will not work

If the base was collected long ago without consent and the product is bought once in a lifetime, investment in CRM marketing will not pay back. We say so at the brief, not after three months of work.

Who we have worked with

Agency clients include Hyundai, Heineken, Kärcher, PepsiCo, Silpo and Materia Medica, along with retail and clinic networks. Cases are collected in the portfolio.